On the 23rd and 24th of January 2019, the city of Chennai witnessed a landmark event, namely the second edition of the Tamil Nadu Global Investors Meet. Even the roads leading up to the venue wore a festive look with folk dancers performing along the sidewalks.Read More
Information security is a team effort. For an organization’s information security measures to be completely effective, it requires the active participation of every employee.
An information security management system or ISMS is a systematic method of managing an organization’s sensitive data. Among other best practices, the ISMS policies define guidelines for
Customer experience (CX) is one of the integral ways in which a company can distinguish itself from its competitors. It is therefore imperative for a product or services company to offer top-notch customer experiences, in addition to meeting emerging customer requirements with new and advanced technologies.
In this post, we present
Social selling involves leveraging our social networks to find and communicate with the right prospects and build trusted relationships with customers. In this process, we use social media to find new customers, establish a rapport with existing customers, and extend our reach. Social selling techniques include sharing relevant and usefulRead More
Today, the corporate world is on the brink of a rapid paradigm shift. Although everyone is talking about Robotic Process Automation (or RPA), Machine Learning, Artificial Intelligence, Internet of Things and so on, they are also seen as a huge threat to human existence.
The slogan ‘change or perish’ is becoming
In early October, a team from Congruent registered as delegates to attend an entrepreneurship conference TiECON Chennai 2018. This year, the well-known event drew several distinguished speakers who shared their thoughts and insights on a wide range of topics.Read More
As he is the chief creative officer of Pixar Animation Studios, Walt Disney Animation Studios and DisneyToon Studios doesn’t mean that he is the most imaginative person. Ya I am talking about the great animator and the director of Toy Story series, John Lasseter.
In our 4th series of Big Data
US Healthcare Industry Blog Series Part 1: Challenges
This blog posts discusses the challenges facing the US the healthcare industry and some of the trends that are emerging as the Government and Corporations prepare to address these challenges.
The Healthcare industry is in an unprecedented state of flux. Key systemic issues thatRead More
The term outsourcing takes on a new dimension when it comes to ‘off-shore’ outsourcing as opposed to near-shore or on-shore. One key question that needs to be asked right at the beginning of this exercise is “Should we do it ourselves by setting up a Captive Off-Shore Center or ‘outsource’ it to a third party?
Like in all business scenarios, there is no one right answer, and is much easier for larger corporations (upwards to 200 member teams off-shore) to make than Small and Medium Enterprises.
Following up on our previous article that touched upon data analysis to reduce churn in Telecom, this article focuses on analytics approaches for demand generation in marketing.
Producing quality leads has always been a challenge and according to the 2015 State of Marketing survey, “Quality of leads among pressing business challenges.” ManyRead More