Key Highlights
- Web Experience Management is an evolutionary advancement beyond traditional Web Content Management technology for enterprise portals.
- WEM provides meaningful and immersive navigation experiences by leveraging user behavioral preferences and interests for personalization.
- Organizations implementing WEM focus on the three C principle: Create engaging content, Connect with customers, Convert visitors.
- Amazon.com demonstrates WEM effectiveness by integrating Facebook to enhance user shopping experience and social recommendations.
- Web Experience Management combines WCM, social media management, analytics, optimization, and dynamic content delivery capabilities together.
- Social media integration enables organizations to target visitors better and significantly increase conversion rates substantially.
- WExM represents a natural business extension that organizations cannot afford to ignore in evolving digital environments.
Web Experience Management (WEM) is an evolutionary change in Web Content Management (WCM) technology that can have a radical impact on the user centricity of your web portal. It provides a meaningful and immersive navigation experience to users of your enterprise portal.
Formally, Web Experience Management (WExM) is defined as, a business practice adopted by companies targeting the customers with web enabled services and technologies such as Web Content Management (WCM), Social media management, Presentation, Analytics, Optimization, Dynamic content delivery, etc. The objective of WExM is to leverage the behavioral preferences and interests of users to provide a far more user friendly and immersive way of accessing web content.
How can organizations benefit the most from Web Experience Management (WEM)?
Higher rates of conversion from visitors to customers.
Organizations which implement web experience management in their enterprise portals focus on 3 C principle.
- Create – Engaging Web Experience and content.
- Connect – Communicate with customers at multiple levels like, SEM and integrated social media.
- Convert – Target visitors better through analytics and targeted content to convert more of them into customers.
Comparison of Conventional WCM & WEM
Steps Implemented in Web Experience Management (WEM)
A Case Study in WExM: Social media integration in Amazon.com
Amazon.com is the leading online shopping portal for a variety of items. It serves people with all in one flow. The site blends technology and behavioral research to create a user friendly environment for online shopping and content consumption.
In order to get the data points for behavioral research of consumers, Amazon has partnered with popular social networking website, Facebook to make the online shopping experience more naturalized by including the social networks of the user in the shopping process.
The screen shot below depicts the level of social integration Amazon provides for its users.
By partnering with Facebook Amazon can not only provide purchase recommendations to its users but also allow users to share their opinion and recommendations with friends and family.
Conclusion
Social media management is a key aspect of Web experience management. It helps you to target visitors better to significantly increase the conversion rates. With the evolution of Web 2.0 and 3.0, WExM is considered to be a natural extension which organizations can afford to ignore at their own peril.
Frequently asked questions
Clear answers to common questions about User Centric Portals take center-stage through Web Experience Management.
Web Experience Management is a business practice that applies web-enabled services like content management, social media, analytics, and dynamic content delivery to create meaningful and immersive user experiences on enterprise portals and websites for customers.
WEM provides user-friendly and immersive navigation experiences by leveraging behavioral preferences and interests of users to deliver more personalized, engaging web content and services tailored to individual needs and preferences effectively.
The three C principle consists of Create engaging web experiences and content, Connect with customers through multiple channels like SEM and social media, and Convert visitors into customers using analytics and targeted content.
Web Experience Management enables higher conversion rates from website visitors to actual customers by providing better targeting, personalized content, improved user experiences, and immersive navigation across enterprise portals and services.
Amazon.com blends technology with behavioral research and partners with Facebook to integrate social networks into shopping experiences, enabling personalized purchase recommendations and allowing users to share opinions with friends and family members.
Social media management is a key aspect of Web Experience Management that helps organizations target visitors better and significantly increase conversion rates by enabling user engagement, recommendations, and community-driven shopping and content experiences.
WEM is an evolutionary advancement beyond traditional WCM that focuses on user-centered experiences by incorporating social media, analytics, optimization, behavioral data, and dynamic content to create immersive navigation and personalized delivery.
Organizations leverage behavioral research to understand user preferences and interests, allowing them to provide personalized, immersive navigation experiences and deliver dynamically targeted content that enhances user engagement and satisfaction significantly.
Dynamic content delivery is a WEM component that enables organizations to personalize and customize web content based on user behavior, preferences, and interests to create more engaging and targeted experiences for visitors.
Facebook partnership allows Amazon to provide personalized purchase recommendations to users while enabling them to share their shopping opinions and product recommendations with their friends and family members effectively online.
With the evolution of Web 2.0 and 3.0, Web Experience Management is considered a natural business extension that organizations cannot afford to ignore without risking competitive disadvantage, lower engagement, and reduced market relevance.
WEM targets visitors more effectively through analytics, behavioral insights, personalized content recommendations, social integration, multi-channel communication, and dynamic content delivery to convert higher percentages of visitors into paying customers successfully.
